What is this lesson about?
The objective of this lesson is to define a basic configuration of a business idea specifying the opportunity and need identified in the market and designing the solution the business is going to propose to meet the specific need in the context of the existing competition and possible alternative offerings.
Who is it for?
It is intended for everyone without basic knowledge on foresight or futures studies. This lesson will deepen your entreprenurial competences. It might be of special value for students, academics and individuals who are thinking of establishing their own business.
How will you benefit from taking this lesson?
In this lesson you will learn how to define business objectives to pursue when establishing a company and you will understand what a business model is by learning practical techniques to prototype, evaluate and validate your business model.
Competences addressed by the lesson:
- Developing objectives and strategies
- Making decisions and solving problems
- Influencing others