Summary of lesson
The content of the topic is oriented to define first of all a basic business idea oriented to define the need in the market, secondly the solution proposed from a company perspective, and thirdly an overall analysis of competition and alternative offers.
The topic proposal implies the explicitation of the business idea in two specific canvases detailed in the concepts.
References and further information
- Magretta, J. (2002). Why business models matter.
- Bicheno, J. (2008). The lean toolbox for service systems. PICSIE books.
- Blank, S. (2013). Why the lean start-up changes everything. Harvard business review, 91(5), 63-72.
- https://leanservicecreation.com/
- Mondragon Unibertsitatea. Start-up process.