Short introduction and learning objectives & keywords
Communicating foresight results is not always an easy task and approaching different stakeholders by leveraging the outcomes of various methodologies is the key to allow them understanding the added value of foresight activities. In this lesson quantitative, semi-quantitative and qualitative methodologies’ results will be analyzed and integrated within dedicated communication strategies.
Learning objectives:
- Learning the basics for creating an effective communication strategy
- Understanding how to leverage foresight results for communication purposes
Keywords:
- Communication
- Objective
- Clustering
- Stakeholder
- Channel
Competences addressed by the lesson:
- Interpreting the Meaning of Information for Others
- Developing Objectives and Strategies
- Influencing others